Archive for style

16 Jan 2018


No Comments 55Factory, fashion, menswear, my words, review, sara darling, style


Christmas seems so long ago, and the year seems fresh and exciting- and that is one of the reasons I love LFWM in January.

A clean slate, and new inspiration for the coming year. Even if we can’t get hold of the fashion for at least six months. Oh and did I mention David Gandy? It’s one of the two times a year, you get to hang out!!! 

Read my top trends for 55Factory here


28 Aug 2017


Comments Off on VIOLET AND WREN: BRINGING SEXY BACK TO LOUNGEWEAR 55Factory, fashion, my words, review, sara darling, style, womenswear styling


Whatever you like to slip into in the comfort of your own home, I can guarantee that the designers behind sumptuous lingerie label Violet and Wren will have you covered. 

For a hint of glamour, or just plain practical, these girls know a thing or two about underwear, pyjamas and everything else that girls want! 

Check out my review for 55Factory here


08 Jan 2017

Happy new year, and happy new fashion!

Comments Off on Happy new year, and happy new fashion! fashion, fblogger, menswear, menswear fashion styling, my words, review, style

London Collections is back with a bang, and is rebranded as London Fashion Week Mens, so it’s no wonder you might have spied lots of #LFWM hashtags over the last few days. 

There’s a new home at 180 The Strand for the BFC, which has shown some very hot off the press shows, and Topman have cornered the Old Selfridges Hotel for their edgy designers. I have some personal faves so far, but watch this space for a review. Day four tomorrow! 

21 Nov 2016

55Pages magazine issue 11 is out now

Comments Off on 55Pages magazine issue 11 is out now 55Factory, art, fashion, my words, sara darling, style

I am proud to announce that 55Pages issue 11 is out now, and is edited by yours truly.

Check it out for the most up to date news and features.

Filled to the brim with fashion, culture, art and social commentary- it is the must read for urban millennials. We talk politics like no-one else. We also work with the most talented artists, writers and stylists.

Pick up your copy in central London or read it here:

As Fashion Ed, I also styled this AW Agent Tokyo fashion shoot too which was lots of fun.


Photographer: Christopher Sims

Hair: Marlene Andersson

Make up: Julie Cooper

Model: Jeri at First Models


26 Oct 2016

The New Garconne for modern girls who like to dress like boys!

Comments Off on The New Garconne for modern girls who like to dress like boys! 55Factory, fashion, fblogger, lifestyle, my words, news, review, sara darling, style, Stylist

A must read book for 21st century tomboys…

Meaning: A young woman of the 1920s who rebelled against conventional ideas of ladylike behaviour and dress. Otherwise interpreted as girls with attitude and a great sense of personal style.

Thankfully, this type of woman is still around today, and if you’re a slouchy trousers, white shirt and brogues kind of girl, this book will resonate with you.

See my full review for 55Factory here:

12 Jul 2016


Comments Off on FASHION TIPS FOR WOMEN OVER 40 fashion, fblogger, my words, style, womenswear styling
I was recently asked to contribute to an Italian fashion magazine Glam at 40, and give my tips for successfully staying glam over 40! Check out my feature here:
01 Feb 2016

Copywriting and Competition for Kismet

Comments Off on Copywriting and Competition for Kismet my words, news, style

Check out some copywriting I did for vegan yoga wear brand Kismet for @MyShoppingSpy

If you have a new year’s resolution to get to grips with yoga, or if you are already a pro at the tripod lotus, you will need some cool, comfortable gear to practise in.

Kismet Yogastyle is a new eco friendly yoga label, offering a range of luxury separates, designed to look good on and off the mat. Using carefully selected materials including beechwood, organic cotton and recycled Polyester, the label is perfect for those in tune with the karmic influences that go in to mass-produced clothes, and one that pays it’s workers a living wage.

Believing that yoga wear is about being comfortable as well as chic, the designer behind the new brand, is yoga guru and entrepreneur Sylvia Daun. Having practiced yoga for decades, she is keen to share her passion for the discipline and bring to attention that there is an ethical alternative behind buying your kit.

There is no doubt that your lifestyle choices are affected by popular culture, and it is Sylvia’s goal to promote a change in the way of thinking. Her environmentally friendly label is pathing the way for the future, and hopes to inspire others to follow.

Working with breathable, supportive, fabrics, there is no shortage of style in the range. Yoga pants, strappy bras, leggings and racer back vests are available in an eye-catching range of designs.  With a luxury feel, the range is designed to mix and match; It’s cool enough to wear post class too!

Whether you’re a hot yoga, vinyasa flow or bikram fan, you can feel good both on the inside and out in Kismet Yogawear. It makes sense to love the clothes you’re in, as well as loving your own skin. This small change could be the start of something big.

To find out more about Kismet Yogawear, click here

To enter the competition, just answer this easy question and leave your details below. The competition closes on 08/01/2016. For T&Cs, click here


01 Feb 2016

Stickers Smickers!

Comments Off on Stickers Smickers! fashion, my words, style

Remember back in the good old days when you personalised your school books with lovehearts?

Well, times have changed! School is a distant memory, but you can now funk up your stationary, phones, bags or suitcases. Sticky stickers are well and truly back on the agenda, and the latest fad to get us fashionistas in a tizz is the German brand Up Stick Stickers…

I wrote a guest blog for the brand for @MyShoppingSpy .. check it out here:



06 Jan 2016

The Ultimate Guide to Shopping the January Sales

Comments Off on The Ultimate Guide to Shopping the January Sales fashion, my words, news, style

Happy new year and happy new shopping!

Check out my ultimate guide to shopping the sales for new Journal @49Winters

Get your credit cards at the ready!


23 Dec 2015

Dreaming of bags? Try Dreams Code

Comments Off on Dreaming of bags? Try Dreams Code fashion, my words, style, Stylist

With China very much on the radar of the fashion scene for 2016, I am delighted to introduce a new  handbag talent, which is made with the softest calf leather and traditional embroidery.

Dream’s Code is a label founded by London College of Fashion graduate, Youmeng Liu. Growing up Southern China, she became fascinated with the local, traditional skill from a young age, and has taken on this practice in her designs.

Historically the craft dates back to the Tang Dynasty, as a was a way of showcasing the craft of needlework by mimicking the natural surroundings. Exaggerated and bold, the scenes of mythical animals, insects, fish, butterflies, birds and flowers, that for centuries, have been adopted by Youngmeng and brought slap bang to the modern day.

Fusing her own spiritual odes to her rich ancestory, she has transformed abstract designs, in to wearable art in the form of practical bags, complete in a range of styles made from top quality British and Italian leathers.

You can see more on her website, and even choose your own design. With everything from purses to clutches to backpacks, there is something authentic and original to tempt all!