06 Oct 2016

FITFLOPS ARE POSSIBLY THE MOST COMFORTABLE SHOES EVER!

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When you need style and comfort, try FITFLOPS on your feet!

FitFlops_Campaign

When I was invited to the FITFLOPS HQ in Putney last week, I was keen to see what the workers wore on their feet.. I questioned the newbie Digi Marketing Manager, John, who told me that FF’s weren’t compulsory, but they were just pretty popular! I was keen to investigate the latest collection to see why.

FitFlops_campaign

With the hashtag #forsuperwomen the campaign is taking London by storm- appearing all over double decker buses, tubes as well as the Chiswick roundabout. Shot in the south of France, the images sum up how super cool the brand is becoming, and now have reached a global audience, having launched in the US in June.

FitFlops_Campaign

Still pioneering the exclusive ‘wobbleboard’ technology, each style is rigorously tested (by in house scientists no less) to make sure that the foot will stay comfortable all day long. ¬†Having upped their fashion credentials, the brand has now been styled in international fashion magazine shoots, and worn down the catwalk, in a very successful collaboration with NY designer Anna Sui.

Anna_Sui_SS17_fitflop

With fashion and comfort, what are you waiting for? Check out the site to see what a treat for your feet actually looks like. I’m waiting for the temperature to drop, so I can get snuggly in the Mukluk shorty!

FitFlops_Mukluk

Shop your FitFlops here

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written by
Sara Darling, is Co-Founder and Fashion Editor of 55Pages magazine, as well as a freelance lifestyle writer and fashion stylist. She contributes features to a wide variety of clients including Style Nest, Flush the Fashion, Fault and Spindle websites and creates content for Loft Studios and 55Factory. Twitter @fashion_darling Instagram @fashiondarlingofficial
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