09 Nov 2015

A very fashionable week

Comments Off on A very fashionable week fashion, my words, review, Stylist

The clocks have changed, and in fashion land that means it’s time to look forward to Spring Summer 16..

When the world and his dog are getting excited about OTK boots and shearling coats, us Fashion Editors get to go to press days, and purr over the spring collections, sup summery cocktails and plan exotic shoots which are a must to showcase those tropical print bikinis!

This week, I popped along to Hudson shoes, which has a fine range of sophisticated every day flats. I fell in lust with a gold pair of slip ons, and apparently I had good taste, as last season it had been shot for Vogue! There was even more shoe lust at Russell & Bromley, where stylists get invited down the spiral staircase to feast their peepers on some of the hottest shapes of the season. Here I was dribbling over fur mules (yup- I predit a cavewoman vibe next July!!), Lord of the Dance lace ups (my words not those of R & B) and according to Mr Bromley himself, the perfect summer knee high boot. He told me it was perfect for the customer who liked to wear a cut off denim short.  My styling head approved!

I also squeezed in the much anticipated opening of Theo Paphitis’s lingerie empire, as he cut the ribbon to the Boux Avenue flagship store on Oxford Street. With a performance Miss Polly Rae and L’Sheila Sisters, there was also a catwalk show, burlesque performance and plenty of champagne to keep us entertained. With brand ambassador Ashley Williams working the room, looking hot in a lace dress- it perfect for showcasing the luscious lingerie underneath. Check it out for yourself and grab some great Christmas gifts. And I can guarantee you will see something for your wishlist too!

The rest of the week was taken up with press days- I am particularly fond of the new developments at Jaeger! And even though Topshop might not be my first choice for a summer frock, I was very taken with the Unique collection for SS16.

To end the week, I popped along to my good friend Nico Didonna’s new store opening. Having been priced out from D’arblay Street, he has re-located to an even bigger premises (That’s London for you!!) in Great Windmill Street, and if his launch was anything to go by, business for this unisex tailor will be booming!sara_darling_boux_avenue_launch


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written by
Sara Darling, is Co-Founder and Fashion Editor of 55Pages magazine, as well as a freelance lifestyle writer and fashion stylist. She contributes features to a wide variety of clients including Style Nest, Flush the Fashion, Fault and Spindle websites and creates content for Loft Studios and 55Factory. Twitter @fashion_darling Instagram @fashiondarlingofficial
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