24 Sep 2015

McQ: No Show at LFW

Comments Off on McQ: No Show at LFW fashion, my words, review, Stylist

McQ always has been a little cutting edge, and this season decided to present their spring summer 16 collection via social channels rather than a traditional catwalk show.

Embracing the innovative and instant form that social media provides, the designs were broadcast live across Instagram and their own site www.mcq.com during London Fashion Week.

Using up and coming photographers and filmmakers Lea Colombo, Jack Davison and Sharna Osborne, the collection is showcased editorially and references the Post Punk era of the late 70s and early 80s in New York.

Expect something for the (androgynous) club kids- band t shirts, silver jumpsuits and lots of black..

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written by
Sara Darling, is Co-Founder and Fashion Editor of 55Pages magazine, as well as a freelance lifestyle writer and fashion stylist. She contributes features to a wide variety of clients including Style Nest, Flush the Fashion, Fault and Spindle websites and creates content for Loft Studios and 55Factory. Twitter @fashion_darling Instagram @fashiondarlingofficial
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