07 Apr 2015

this time last week…..

Comments Off on this time last week….. fashion, my words

So this week has been pretty bonkers with socializing! That four day weekend gets me every time! But I did manage to squeeze in a few press launches before my Easter chillout in the country…

Good old Dragon’s Den guru, Theo Paphitis always throws a good bash, and it was very very tempting to jump in the pool at his lingerie and swimwear label Boux Avenue’s summer beach party. Held at the stunning Haymarket Hotel in Picadilly, the slebs were plenty full, even if there was a bit of a bottle neck to get to the bar. TV folk, footballers girlfriends and the usual fash pack were packed in looking lustfully at the sexy smalls. Apparently the film was shot in South Africa, erm can I do the styling next time??

I also popped along to the Ham Yard Hotel to ‘show my face’ at the Superdry Press Show. Held in the bowling alley, with mini burgers and fizz, it was typically extravagant and rawkuss. There was a dressing up corner to try on the new season too, but by that point, I don’t think I cared what season I was wearing!!!

With press days in full swing, it was great to catch up with the Mimi Holliday girls and take in the luscious lingerie looks for AW. I know what I want in my Christmas stocking! Only 8 months to go….I also headed east to see what is going on at Four Publicity- they have just taken on Guess jeans, so that was alot to shout about.

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written by
Sara Darling, is Co-Founder and Fashion Editor of 55Pages magazine, as well as a freelance lifestyle writer and fashion stylist. She contributes features to a wide variety of clients including Style Nest, Flush the Fashion, Fault and Spindle websites and creates content for Loft Studios and 55Factory. Twitter @fashion_darling Instagram @fashiondarlingofficial
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